The days of the highly paid, morning radio show personalities seems to be a thing of the past, at least on the San Diego airwaves. Longtime KGB-FM radio crew Dave, Shelly and Chainsaw are the latest popular radio personalities to abruptly disappear into the vapor after 20 years serving up yuks on the classic rock radio station. The station posted a statement on the KGB website: "After extensive negotiations, and offering the DSC team a very lucrative, multi-year offer, we were unfortunately not able to reach an agreement to keep the show with KGB."
In the past several months, San Diego radio has seen the exit of popular morning shows "The Jef & Jer Morning Show" on Star 94.1 and "The Mikey Show" on Rock 105. All of the cancellations were the result of unresolved contract negotiations based on Clear Channel budget trimming, the owner of all the radio stations involved.
I used to listen to DSC way back in the early 1990s when they first became popular. But like any morning show, whether it's Jef & Jer or DSC, repetition is the routine. So, I've never been a big fan of these morning shows - the forced laughter, stale and overused skits, and lame caller bits - and perhaps this means local radio is ready for a shift in programming (hmm...actual music?). In any case, it might be too little too late. With everyone playing iPods and CDs in their vehicles, I'm not so sure anyone will even notice the change.
But if you do notice, sit tight. The likelihood of DSC, Jef & Jer or Mikey resurfacing on the airwaves again is pretty good. One radio station's cost-cutting is another station's opportunity.