From Inigo Figuracion,
Your Guide to San Diego.
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Sep 2 2006

They used to be called "factory outlet" stores and located in non-descript, glorified strip malls. Boy, have things changed. Today, San Diego's outlet centers are impressive retail complexes that rival your traditional regional shopping mall. And they offer you high-profile brands in their own dedicated stores, though to be honest, not all of them are "outlet" stores.

In fact, from my experience, I don't see a huge difference in discounts offered from any good sale at your traditional retail store. In fact, some of the prices seem awfully, well, retail. Nonetheless, many shoppers swear to outlet centers, attributing much to the perception that they're getting a discount on name brands. And if you feel like you're getting a bargain, then that's all that matters, right?

Las Americas
Las Americas is the county's newest outlet center and it is an impressive one indeed. Latin themed in architecture, this sprawling complex next to the Mexico border offers well over 75 stores to fill every designer addict's need. Nike, Hilfiger, Claiborne...you name it, Las Americas has it, and a new expansion has added even more stores including Neiman Marcus, Kennth Cole, Polo and Coach outlets. Take the last U.S. exit to Camino de la Plaza.

Carlsbad Premium Outlets
Carlsbad Premium Outlets is another sprawling complex serving the north county. With 90 stores in an attractive setting, next to the Carlsbad Flower Fields, this outlet center is heavy on the designer names (Karan, Cole, Lauren), and even has a Barney's New York outlet. 5620 Paseo del Norte, Carlsbad, CA 92008.

Viejas Outlet Center
Viejas Outlet Center, located across from the Viejas Casino, is the county's first of the dressed up outlet centers. And it still is the best in terms of ambience. The Native American theme and meandering walkways and gardens lend to a more serene shopping experience, if that's at all possible. But it works. The shops are your usual assortment of outlet standbys (Hilfiger, Gap, Nike), but it's worth the drive to Alpine. Plus, don't miss the special water shows, Power of Nightfire during summer and Legend of the Ice Princess show during the holidays. Oh yeah, and you can hit the casino if you still have dough after shopping. 5000 Willows Rd. Alpine, CA 91901.

San Diego Factory Outlet
The first of San Diego's outlet centers, the Factory Outlet has fallen somewhat on hard times with the opening of the flashier Las Americas right across the street. Mainly because most of the orginal tennants abandoned this strip mall for the nicer Las Americas digs. But there are still a few shops where you can find bargains. 4498-B Camino de la Plaza, San Ysidro, CA 92173.